What do brands like Nike, Prada, and Kanga Coolers all have in common? Simple. Name recognition. You see these brands everywhere. With a combined 153 million followers on Instagram (Nike 128 mil, Prada 25 mil, and Kanga 25.3k), it is easy to have a cult-like following with this amount of traction.
However, as kids across the country continue to get bullied less and less, a new social media form has arrived: Tik Tok. Tik Tok, once viewed as the protege of Vine, has gone from an app filled with cringy dancing, influencers, and middle school humor, to the biggest social media platform in the world.
With an app that had so much new hype around it, Kanga's creative team knew that they had to capitalize on incorporating the latest social media into their marketing scheme. At first, I'll be the first one to tell you the Toks were bad. Something about Austin trying to keep up with trends made by 13-year-old girls didn't sit well with some people. However, after putting their own touch on the app, creating their own content, and showing the world what it's like to actually work with a bunch of washed up college kids, the followers began to flood and the boys were able to reach 100,000 big ones, kinda (kick rocks Addison Rae).
A modern-day Goliath, it's safe to say Kanga has mastered the art of making Tik Tok suitable for business. Constantly being stopped for pictures, kissing babies' foreheads, etc., has been quite the culture shock for the guys around the office. I mean, if some washed up, out of shape, former intramural champion college kids can make it on Tik Tok, they can make it anywhere, right?
If you are still not convinced about the reach we have on Tik Tok, we surveyed random Tik Tok users, both locally and internationally, and this is what they had to say:
"Oh yea, well, that's actually my son's company. I don't really don't understand the whole Tik Tok thing, but as long as he's not doing any of them dances, I think they are doing great."- Logan's Dad.
"They have completely revolutionized the world of business marketing. I mean, if you really break down the authenticity of their media evolution over the past year, it is truly remarkable. Their brand reach is something that I have looked to incorporate on my own personal socials."- Mike Tyson.
"I swear to God if I see another Kanga Coolers Tik Tok on my for you page, I am deleting this app permanently"- Addison Rae.
Call it what you want, but Kangatok is a thing, and it's only getting bigger from here. So shout out to the 100k followers that we have so far on Tik Tok; here's to getting to one million by the end of the calendar year.
- Matt (Director of the Written Word & Office Hype man)